Abstract
Bringing the power of IMAX home.
About the project
The problem
As audiences continue to gravitate towards in-home theaters, IMAX sought to elevate the experience to the max.
The solution
A mobile app designed to facilitate the discovery of new titles, learn more about them, and manage playback to their home theater system.
Discovery.
An iPad application tht would let users browse and learn more about titles before purchasing.
Metadata for discovery.
Additional information around actors and crews to help facilitate discovering the next film to watch.
A second-screen viewing experience.
Additional information provided about the film on a second screen while watching to provide more context or fun facts about the production or the characters on-screen.
