Abstract
Envisioning a product and brand strategy for a multi-sport company.
About the project
The problem
As Universal Tennis seeks to grow into other racket sports where a UTR rating can be created and applied, how can the organization levergae its brand without confusing users or putting too much onus on one platform?
The solution
A multiple mobile product approach leveraging the same basic structure and codebase, using a website as a primary source for initial discovery.
