THE PROBLEM
Bloomberg had recently purchased and relaunched Businessweek with a completely new editorial direction and design. They were looking to reach new subscribers for their print publication and reach new readers in general.
THE SOLUTION
An expression of the print magazine in digital mediums, starting with the iPad, and then extending that digital vision to iPhone and the web.
Translating a print publication to the digital age.
Businessweek Redesigned.
The redesign of the print magazine was done by Richard Turley in conjunction with the new editor Josh Tyrangiel. They conceived a bold new vision and direction for the magazine, leveraging bold typography and playful colors to bring the newly-directed content to life.
Digital reinterpretation.
After fully ingesting the work that Turley and Tyrangiel had done, we got to work translating the idea of the magazine and its skimmability to a digital device, picking up design cues and typography from the magazine itself.
A new navigation with gestures.
Leveraging the way tabs work on the web (and picking up the thumbspace design of the print magazine), we added section headers to the top of the application so that people could jump easily to a section of interest.
Each landing page offered a mini table of contents so that readers could scan the section. Swiping on a TOC would take users to the TOC of the next section. Similarly, swiping on an article page would take them to the next article, and a mini TOC appears at the end of each article.
Related information.
Living under the umbrella of Bloomberg, we were able to leverage and promote Bloomberg news content via a related tab that would show content and market data related to the companies and individuals mentioned in any particular article.
Modulated to smaller screens.
After the success of the iPad we were challenged with creating a companion iPhone app that would retain the
Website.
Extending the work further, we applied the structure and design to the web.
